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Xicheng District Encourages Time-Honored Brands to Enter Community Market and Offer Innovative Service


Xicheng District has taken various measures to encourage time-honored brands to enter community market, resulting in fruitful achievements, the reporter learned from Xicheng District Commission of Commerce recently.

Xicheng District promotes time-honored brands to enter community market and innovate by implementing the "Plan for Time-honored Catering Brands’ Protection, Revitalization and Development", holding Chinese time-honored brands fashion and innovation contest, increasing funds for the development of time-honored brands, etc. Makai Restaurant, Guotai Photo Studio, Eryouju Restaurant and other time-honored brands have re-opened in Xicheng District. Time-honored brands keep innovating. For example, Beijing Huatian Catering Group Co. and Alibaba’s Tmall Supermarket jointly opened 5 new retail convenience stores. Qingfeng Baozi Restaurant opened an unmanned smart restaurant in Hebei Xiong’an Citizen Service Center. Chengwenhou’s newly-opened store maintains its traditional features and adds new cultural innovative products. Yili Bread launches community convenience store selling vegetables. Neiliansheng Shoe Shop launches online-star shoes and "flash shop", cooperates with cross-border e-commerce platform to sell its shoes, and constantly expands chain business in communities, which expand wider consumer groups.




Sponsored by Xicheng District People’s Government of Beijing Municipality

Undertaken by Press Center of Xicheng District

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