Rich and colorful activities will be held in this year’s festival, the reporter learned from the opening ceremony of the event. At the opening ceremony, major theme activities were launched, the image ambassador of Xicheng District’s culture, business and tourism industries were appointed, Xicheng District’s quality tourism service providers were presented with plaques, and Shichahai (in Xicheng District, Beijing), Slender West Lake (in Yangzhou, Jiangsu province) and Taierzhuang (in Zaozhuang, Shandong province) representatives signed a cooperation agreement on canal tourism. In addition, Xicheng District’s sister cities Montreux, Switzerland, Zhangbei County, Hebei province, China and Fuping County, Hebei province, China will conduct tourism promotion campaigns in the festival. At the opening ceremony, 2017 Xicheng District Canal-themed Journey was also launched.
The Shichahai Cultural Tourism Festival has been held for 15 consecutive years, becoming a traditional tourism festival in Xicheng District. This year’s festival includes an opening ceremony and 11 activities with "Innovative Tourism", "Cultural Tourism", "Experiencing Tourism", and "Public Welfare Tourism" four themes.
The "Innovative Tourism" part includes the Shichahai Tourism Summit Forum and Xicheng District Tourist Product Innovation Design Contest; the "Cultural Tourism" part includes Xicheng District Tourism Photography Competition, Nalan Xingde’s Life Experience and Poetry Creation Exhibition and solar terms-themed cultural events; the "Experiencing Tourism" part includes Xicheng Tourist Delicacy Festival, Xicheng District’s Entertainment Resources Promotion Season and Shichahai dragon boat experiencing event; the "Public Welfare Tourism" part is the highlight of the festival, in which Xicheng District’s model workers, people with disabilities and poor families will be invited to visit Xicheng District’s tourist attractions for free.